Remote Product Marketing Manager - GTM, Messaging & Growth

airSlate Inc.; United States; Hybride; USD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

Health coverage

Bonus & stock options

Learning resources

Flexible remote/hybrid options

Mental Health Days

Résumé du poste

airSlate is seeking a high-impact Product Marketing leader to own positioning, messaging, and go-to-market strategies for key segments and AI-enabled features. You will drive activation, conversion, and adoption through data-driven insights and cross-functional collaboration with Product, Sales, Growth, and Marketing.

You will lead market research, competitive analysis, and segmentation, translating insights into compelling narratives, battlecards, and customer stories to empower sales and

Qualifications

• 6+ years in product marketing, preferably in SaaS, B2B software, productivity tools, or document technology.
• Ownership of positioning, messaging, and go-to-market strategy.
• Strong grasp of SaaS customer journeys from acquisition through expansion.
• Strong customer research, market analysis, and competitive intelligence skills, commercial judgment, and comfort with data.
• Experience partnering with Product, Sales, Growth, and other cross-functional teams.
• Ability to work independently in a distributed, international organization.
• Excellent written and verbal English.

Responsabilités

• Own positioning, messaging, and value propositions across key segments and use cases, including turning AI-powered features into clear customer benefits.
• Lead go-to-market strategy for major launches and strategic initiatives, from early planning through adoption.
• Conduct customer research, win/loss analysis, competitive analysis, and segmentation, and turn insights into actionable recommendations.
• Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention, and expansion, using data to measure impact.
• Build sales narratives, battlecards, customer stories, and enablement materials, and bring Sales feedback back to Product and Marketing.
• Represent the voice of the market in product discussions and help evaluate market opportunities and areas of investment.

Connaissances

Product marketing

Go-to-market strategy

Positioning & messaging

Customer research

Competitive intelligence

Data-driven decision making

Cross-functional collaboration

Description du poste

airSlate is seeking a high-impact Product Marketing leader to own positioning, messaging, and go-to-market strategies for key segments and AI-enabled features. You will drive activation, conversion, and adoption through data-driven insights and cross-functional collaboration with Product, Sales, Growth, and Marketing.

You will lead market research, competitive analysis, and segmentation, translating insights into compelling narratives, battlecards, and customer stories to empower sales and