Remote Product Marketing Manager - Adoption & Growth

IGB Affiliate; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Mental health care

Compensation for courses

English classes and speaking clubs

Flexible hours

Job summary

IGB Affiliate is seeking a Product Marketing Manager to translate strong internal products into tools teams will use regularly. The role focuses on connector and catalyst product areas, with the goal of faster value realization and re-engagement across roles, including executives.

You will blend product adoption, customer success, marketing, and analytics, with room for experiments in content, onboarding, education, interviews, and re-engagement. Remote, full-time, in Marketing.

Qualifications

• Ability to write engaging, clear, and structured content.
• Basic understanding of adoption, activation, retention, and engagement.
• Ability to work with product analytics and evaluate results, not just the number of activities.
• Ability to create video and GIF materials for posts, demos, and product reviews.
• Fluent English.

Responsibilities

• Content Plan: announce new features and communicate value via Slack, digests, tips, teasers, and use-case examples.
• Onboarding: shorten time to first value with sessions, materials, and guided steps.
• User Behavior Analysis: interview users and stakeholders; analyze Slack/Jira to identify barriers.
• Re-engagement: reach out to inactive users with reminders and targeted showcases of capabilities.
• Measuring Adoption Metrics: track NPS/CSAT, feature adoption, retention by feature and role, adjust approach based on data.

Skills

Content planning

Onboarding

User behavior analysis

Re-engagement

English proficiency

Video & GIF creation

Product analytics

Tools

Pendo

Userpilot

Canva

Figma

Job description

IGB Affiliate is seeking a Product Marketing Manager to translate strong internal products into tools teams will use regularly. The role focuses on connector and catalyst product areas, with the goal of faster value realization and re-engagement across roles, including executives.

You will blend product adoption, customer success, marketing, and analytics, with room for experiments in content, onboarding, education, interviews, and re-engagement. Remote, full-time, in Marketing.