Product Marketing Manager - Remote, Impact at Scale

Propel, Inc; United States; Hybrid; USD 125,000 - 175,000; Full time

Benefits offered by this job

Remote-friendly

PTO 20 days

4% 401K match

Carrot Fertility stipend

Medical/dental/vision

Job summary

Propel, Inc. is seeking a Product Marketing Manager to drive consumer product launches and ongoing engagement. You will craft positioning, messaging, and GTM plans, working closely with Product, Lifecycle, Growth and Research teams to maximize adoption and value.

You will write lifecycle communications that support onboarding, activation, retention and reactivation while using qualitative and quantitative insights to guide strategy in a fast-moving, impact-driven environment.

Qualifications

• 5+ years in product marketing or related field in consumer tech.
• Exceptional writing; can simplify complex products.
• Experience leading positioning and go-to-market for new or evolving products.
• Experience writing lifecycle communications for onboarding, engagement, retention.
• Strong use of qualitative and quantitative insights to inform decisions.
• Proven ability to set measurable goals and design experiments.
• Comfort working autonomously in a fast-moving environment.

Responsibilities

• Build positioning and messaging for Propel consumer products and features.
• Define go-to-market and lifecycle plans to drive adoption and engagement.
• Partner with Product, Lifecycle, Growth, Research and business leads.
• Write customer-facing copy for launches and lifecycle communications.
• Shape strategy from early planning through launch and iteration.
• Measure success using adoption, engagement, conversion, and revenue data.

Skills

Product marketing

Writing skills

Go-to-market

Lifecycle communications

Audience insights

Data-driven

Goal setting

Job description

Propel, Inc. is seeking a Product Marketing Manager to drive consumer product launches and ongoing engagement. You will craft positioning, messaging, and GTM plans, working closely with Product, Lifecycle, Growth and Research teams to maximize adoption and value.

You will write lifecycle communications that support onboarding, activation, retention and reactivation while using qualitative and quantitative insights to guide strategy in a fast-moving, impact-driven environment.