Remote Product Marketing Manager for GRC & FinTech

Themis; New York (NY); Remote; USD 110,000 - 180,000; Full time

Job summary

Themis is seeking a Product Marketing Manager to own how our products are positioned and brought to market. You will work closely with Product, Sales, and Customer Success to translate complex GRC capabilities into clear narratives, build compelling content, and empower the sales team with decisive materials.

You will lead launches, craft messaging frameworks, and shape campaigns that resonate with banks, credit unions, and fintechs in a remote-first, collaborative environment.

Qualifications

• Experience in product marketing, content marketing, or a closely related role in B2B SaaS.
• Translate complex or technical products into clear positioning and messaging.
• Experience planning and executing product or feature launches.
• Strong writing skills with a portfolio of customer-facing or enablement content.
• Ability to partner effectively with Product, Sales, and Customer Success teams.
• Comfort conducting customer and market research and turning insights into action.
• Strong organizational and project-management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Own positioning, messaging, and value propositions for Themis products and key personas.
• Translate complex governance, risk, and compliance capabilities into clear narratives.
• Develop and maintain messaging frameworks, narratives, and competitive positioning.
• Plan and execute product and feature launches across Sales, Customer Success, and Marketing.
• Define launch goals, audiences, and channels, and measure results against them.
• Coordinate cross-functional launch readiness, timelines, and deliverables.
• Build sales decks, one-pagers, battlecards, and demo scripts.
• Equip Sales and Customer Success with messaging and tools across the lifecycle.
• Support prospect evaluations with value-oriented content and competitive intelligence.
• Produce customer-facing content such as case studies, web copy, blog posts, and campaign assets.
• Conduct customer and market research to sharpen positioning and identify opportunities.
• Partner with Product to validate roadmap priorities and represent voice of the market.
• Monitor regulatory landscape and keep the team informed.

Skills

Product marketing

Go-to-market

Launch planning

Content creation

Messaging & positioning

Cross-functional collaboration

Strong writing

Tools

AI tools

Job description

Themis is seeking a Product Marketing Manager to own how our products are positioned and brought to market. You will work closely with Product, Sales, and Customer Success to translate complex GRC capabilities into clear narratives, build compelling content, and empower the sales team with decisive materials.

You will lead launches, craft messaging frameworks, and shape campaigns that resonate with banks, credit unions, and fintechs in a remote-first, collaborative environment.