Director, Growth & Product Marketing

Aquent (United States); New York (NY); Remoto; USD 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Aquent is seeking a founding leader to own end-to-end GTM systems, product positioning, and sales enablement. You will bridge product innovation and commercial success by translating features into compelling value propositions and building scalable programs.

You will collaborate with Product, Sales, and Lifecycle Marketing to drive growth, define KPIs, and create repeatable, high-impact marketing initiatives across a two-sided marketplace.

Competenze

• Proven leadership in product marketing with scalable GTM programs.
• Ability to translate product capabilities into audience narratives.
• Experience creating tools, training, and content for sales enablement.
• Data-driven mindset with KPI definition and optimization.
• Excellent cross-functional collaboration with Product, Sales, and Marketing.

Mansioni

• Own product positioning and messaging for the two-sided marketplace.
• Develop and execute GTM strategies for launches to drive awareness and adoption.
• Design and manage tiered launch and promotion packages.
• Build a robust sales enablement program with pitch materials and training.
• Lead demand generation initiatives to feed the sales pipeline.
• Standardize marketing processes and templates for efficiency.
• Define and monitor KPIs for adoption, enablement, and launch performance.

Conoscenze

Product marketing leadership

Go-to-market strategy

Sales enablement

Cross-functional leadership

Data-driven decision making

CRM & marketing automation

KPIs & analytics

Strumenti

CRM software

Marketing automation

Analytics tools

Descrizione del lavoro

This is a remote position, but you must live in one of the following states: CA, CO, CT, FL, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA

The Role and Your Impact

As the founding leader of this function, you will own the end-to-end go-to-market (GTM) systems, product positioning, and sales enablement strategies. You will bridge the gap between product innovation and commercial success, transforming unique promotional efforts into repeatable, scalable programs. This is a highly collaborative role where you will partner closely with Product, Sales, and Lifecycle Marketing teams to build the systems that drive sustainable growth.

What You Will Do

• Own product positioning and messaging, translating complex features into compelling value propositions.
• Develop and execute comprehensive go-to-market strategies for new product and feature launches to drive awareness and adoption across a two-sided marketplace.
• Design, standardize, and manage tiered launch and promotion packages that can be seamlessly sold by the outreach team and fulfilled by marketing.
• Build and maintain a robust sales enablement program, equipping outreach teams with high-impact pitch materials, competitive positioning, and training.
• Lead demand generation initiatives, including webinars, open calls, and referral programs, to consistently feed the sales pipeline.
• Standardize marketing processes, templates, and briefs to optimize efficiency and cross-functional collaboration.
• Define and monitor key performance indicators (KPIs) to measure product adoption, enablement success, and launch performance.

What You Bring

• Proven leadership experience in product marketing, with a track record of building scalable programs and GTM systems from scratch.
• Exceptional ability to translate product capabilities into clear, audience-facing narratives.
• Demonstrated experience in sales enablement, including creating tools, training, and content that measurably improve team performance.
• A highly data-driven mindset with the ability to define KPIs and leverage metrics for continuous improvement.
• Strong cross-functional leadership skills, with the ability to influence and collaborate across Product, Sales, and Marketing teams.
• Experience with CRM strategy, marketing automation platforms, and modern marketing technology stacks.