Remote Product Marketing Leader — Growth & Strategy

RethinkFirst; Illinois; Remote; USD 120,000 - 170,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and growth in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for

Qualifications

• 8+ years in product marketing, GTM strategy, or related experience in B2B SaaS or complex solutions.
• 3+ years in people management, leading a product marketing team.
• Hands-on pricing, packaging, TAM/SAM/SOM analysis, segmentation, and customer research.

Responsibilities

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop understanding of customers, competitors, market dynamics, and whitespace through research and field feedback.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where to win.
• Translate market insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy with cross-functional partners; guide decisions with customer value and product economics.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance.
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials into proof points for campaigns and exec audiences.
• Track adoption and commercial performance and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

Skills

Product marketing leadership

Team leadership

Pricing strategy

Packaging strategy

Go-to-market strategy

Market research

Competitive intelligence

Positioning & messaging

Customer insights

Executive communication

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. The role translates customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and growth in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for