Remote Product Marketing Lead - Growth & Strategy

RethinkFirst; Montana; Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and revenue growth in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead a team, own the marketing strategy from market assessment to launch and adoption, shape

Qualifications

• 8+ years in product marketing or GTM roles in B2B SaaS.
• Experience leading product marketing teams and roadmaps.
• Hands-on pricing, packaging, and deal guidance with cross-functional partners.
• Strong market research, segmentation, and ICP development.
• Proven ability to translate insights into actionable growth plans.

Responsibilities

• Lead a product marketing team and oversee portfolio strategies.
• Own pricing, packaging, and go-to-market execution for lines of business.
• Collaborate with Product, Sales, Customer Success, Finance, and Marketing to shape roadmaps.
• Develop messaging, positioning, and value propositions for target audiences.
• Equip Sales with narratives and enablement to drive adoption and revenue growth.
• Track performance and adjust strategies based on results.

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and revenue growth in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead a team, own the marketing strategy from market assessment to launch and adoption, shape