Competitive Intelligence Lead, B2B SaaS Marketing

Hightouch; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Hightouch is seeking its first Competitive Intelligence Manager to own the competitive program end to end in San Francisco. You’ll keep field teams sharp with real-time intel, drive sales enablement, and feed competitive signals into product decisions.

If you enjoy turning scattered competitor noise into a clear point of view, this is your role. As the Competitive Intelligence Lead, you’ll collaborate with Product Marketing, Sales, and Product Management to stay ahead of the market.

Qualifications

• 4–6 years in CI, product marketing, or market research in B2B SaaS.
• Strong primary and secondary research skills; synthesize signals into POVs.
• Proven content creator for sales and marketing assets.
• Storytelling: translate complex topics into digestible messages.
• Excellent written and verbal communication; clear messaging.
• Cross-functional fluency with sales, product, and marketing.
• Familiarity with data infrastructure, CDPs, or adjacent markets.
• High ownership; build the function proactively.

Responsibilities

• Own the competitive program end to end from intel to enablement.
• Provide real-time intel to field teams and inform product roadmap.
• Create battlecards, decks, and objection-handling guides.
• Shape campaigns and messaging that demonstrate why we win.
• Lead cross-functional launches and maintain positioning assets.
• Evangelize the company’s messaging at events and engagements.

Skills

Competitive intelligence

Product marketing

Market research

B2B SaaS

Storytelling

Cross-functional collaboration

Sales enablement

Tools

Battlecards

Positioning maps

Frameworks

Job description

Hightouch is seeking its first Competitive Intelligence Manager to own the competitive program end to end in San Francisco. You’ll keep field teams sharp with real-time intel, drive sales enablement, and feed competitive signals into product decisions.

If you enjoy turning scattered competitor noise into a clear point of view, this is your role. As the Competitive Intelligence Lead, you’ll collaborate with Product Marketing, Sales, and Product Management to stay ahead of the market.