Remote Product Marketing & ABM Growth Lead

Pearson; Oklahoma City (OK); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer to lead Product Marketing, ABM, and Growth initiatives in a remote capacity in the United States. You will translate product value into messaging, craft go-to-market plans, and drive multi-channel campaigns.

Ideal candidates have strong storytelling, experience in digital campaigns, audience segmentation, and cross-functional collaboration with sales and product teams to accelerate awareness, engagement, and growth for Pearson's learning products.

Qualifications

• Strong writing and storytelling skills with the ability to translate product information into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Knowledge of audience segmentation, personalization, and customer journeys.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators.
• Translate features into customer benefits and outcomes.
• Develop go-to-market strategies and product launches with audiences, messaging, content, channels, and plans.
• Create audience-, account-, and use-case-specific messaging frameworks.
• Develop and execute ABM strategies for high-value accounts and growth opportunities.
• Translate marketing strategies into integrated multi-channel campaigns.
• Support content creation across emails, blogs, customer stories, webinars, and collateral.
• Adapt messaging for different audiences and journeys; ensure consistency across touchpoints.
• Analyze customer insights and market trends to improve targeting and channel strategy.

Skills

Product Marketing

ABM

Go-to-Market

Content Marketing

Campaign Management

Storytelling

Digital Campaigns

Segmentation

Cross-Functional

Project Management

Job description

Pearson is seeking a strategic marketer to lead Product Marketing, ABM, and Growth initiatives in a remote capacity in the United States. You will translate product value into messaging, craft go-to-market plans, and drive multi-channel campaigns.

Ideal candidates have strong storytelling, experience in digital campaigns, audience segmentation, and cross-functional collaboration with sales and product teams to accelerate awareness, engagement, and growth for Pearson's learning products.