Product Marketing & ABM Strategist (Remote)

Pearson; Lincoln (NE); A distancia; USD 80.000 - 90.000; Jornada completa

Descripción de la vacante

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market, articulate value, and drive awareness, engagement, and growth. The role emphasizes deep product understanding, messaging, and targeted campaigns across multiple channels.

The ideal candidate excels at storytelling and connecting product strategy with market opportunities to craft go-to-market strategies and campaigns.

Formación

• Strong writing and storytelling skills with the ability to translate product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsabilidades

• Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.
• Translate product features and capabilities into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.

Conocimientos

Writing & storytelling

Digital marketing

Audience segmentation

Project management

Strategic thinking

Descripción del empleo

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market, articulate value, and drive awareness, engagement, and growth. The role emphasizes deep product understanding, messaging, and targeted campaigns across multiple channels.

The ideal candidate excels at storytelling and connecting product strategy with market opportunities to craft go-to-market strategies and campaigns.