Strategic Product Marketing & ABM Lead

Pearson; Sacramento (CA); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and communicate their value. The role emphasizes developing targeted campaigns across channels and translating insights into compelling messaging for different audiences.

The ideal candidate will be a strong storyteller who connects product strategy with market opportunities, and will own integrated campaigns and content development with a data-driven mindset.

Qualifications

• 3–7+ years of experience in marketing, product marketing, or EdTech.
• Strong writing and storytelling skills.

Responsibilities

• Develop and maintain product positioning, messaging, and differentiators.
• Create go-to-market and ABM strategies and launches for target audiences.

Skills

Storytelling

Product marketing

Digital marketing

Audience segmentation

Project management

Strategic thinking

Hands-on execution

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and communicate their value. The role emphasizes developing targeted campaigns across channels and translating insights into compelling messaging for different audiences.

The ideal candidate will be a strong storyteller who connects product strategy with market opportunities, and will own integrated campaigns and content development with a data-driven mindset.