Remote Product Marketing & ABM Strategist

Pearson; Bismarck (ND); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson seeks a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market, clarify value, and drive awareness, engagement, and growth. You will translate insights into positioning, messaging, and highly targeted campaigns across channels.

The role emphasizes strong storytelling, development of go-to-market plans, content creation, and collaboration with cross-functional teams. This remote role offers opportunities within Pearson's Higher Education group.

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• Create account- and segment-specific strategies designed to move audiences from awareness to conversion.
• Translate marketing strategies into multi-channel campaigns and support execution across email, paid digital, organic social, web, webinars, events, and nurture programs.
• Develop content including emails, blogs, customer stories, webinars, and product collateral; adapt messaging for different audiences.
• Ensure messaging remains consistent across channels and customer touchpoints.
• Develop strong customer insights and market understanding to optimize segmentation, targeting, and content.

Skills

Strong writing

Integrated digital marketing campaigns

Audience segmentation

Project management

Strategic thinking

Cross-functional collaboration

EdTech experience

Job description

Pearson seeks a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market, clarify value, and drive awareness, engagement, and growth. You will translate insights into positioning, messaging, and highly targeted campaigns across channels.

The role emphasizes strong storytelling, development of go-to-market plans, content creation, and collaboration with cross-functional teams. This remote role offers opportunities within Pearson's Higher Education group.