Remote Product Marketing & ABM Growth Strategist

Pearson; Pierre (SD); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and drive awareness, engagement, and growth. The role emphasizes translating product strategy into compelling messaging and targeted campaigns across channels.

The ideal candidate will craft go-to-market plans, develop ABM programs, and lead content development for multi-channel campaigns, including emails, blogs, customer stories, webinars, and collateral.

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or related field.
• Strong writing and storytelling skills with the ability to translate complex product information into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audiences, messaging, content, channels, and plans.
• Create messaging frameworks for audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies for high-value accounts and growth opportunities.
• Create account- and segment-specific strategies to move audiences from awareness to conversion.
• Translate marketing strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.
• Develop content including emails, blogs, customer stories, webinars, and product collateral.
• Adapt content for different audiences and stages of the customer journey.
• Ensure consistent messaging across channels.

Skills

Writing & storytelling

Digital marketing campaigns

Audience segmentation

Project management

Cross-functional collaboration

Strategic thinking

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and drive awareness, engagement, and growth. The role emphasizes translating product strategy into compelling messaging and targeted campaigns across channels.

The ideal candidate will craft go-to-market plans, develop ABM programs, and lead content development for multi-channel campaigns, including emails, blogs, customer stories, webinars, and collateral.