Product Marketing & ABM Growth Strategist (Remote)

Pearson; Nashville (TN); Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson in Nashville, TN is seeking a strategic Product Marketing, ABM & Growth marketer to bring products to market and craft compelling messaging that drives awareness, engagement, and growth. You will translate product insights into go-to-market programs and execute multi-channel campaigns across ABM, digital, content, and events.

Ideal candidates have 3–7+ years in marketing or EdTech, strong storytelling, and hands-on execution skills to manage campaigns, optimize segmentation, and

Qualifications

• 3–7+ years in marketing, product marketing, EdTech, education, or a related field.
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features and capabilities into clear, compelling customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.
• Translate ABM strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.
• Develop and support content including: Email campaigns, Blogs and thought leadership, Customer stories and case studies, Webinars, Product collateral.
• Adapt core product messaging and content for different audiences, segments, channels, and stages of the customer journey.
• Ensure product and campaign messaging remains consistent across channels and customer touchpoints.

Skills

Writing skills

Storytelling

Digital marketing

Audience segmentation

Project management

Job description

Pearson in Nashville, TN is seeking a strategic Product Marketing, ABM & Growth marketer to bring products to market and craft compelling messaging that drives awareness, engagement, and growth. You will translate product insights into go-to-market programs and execute multi-channel campaigns across ABM, digital, content, and events.

Ideal candidates have 3–7+ years in marketing or EdTech, strong storytelling, and hands-on execution skills to manage campaigns, optimize segmentation, and