Product Marketing & ABM Growth Specialist

Pearson; Boston (MA); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic, execution-oriented marketer focusing on Product Marketing, ABM, and Growth to bring products to market and communicate value effectively. You will craft positioning, messaging, and multi-channel campaigns to drive awareness and engagement.

The role includes content development, digital campaigns, and market insights to optimize targeting and outcomes. A strong storyteller with cross-functional collaboration skills will thrive in this fast-paced environment.

Qualifications

• 3–7+ years of marketing or product marketing experience in EdTech or education.
• Strong writing and storytelling skills with ability to translate complex product information into clear messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities with cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators across assigned products.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
• Create account- and segment-specific strategies to move audiences from awareness to conversion.
• Translate ABM strategies into integrated, multi-channel campaigns across email, paid digital, organic social, web, webinars, events, and nurture programs.
• Develop content including blogs, thought leadership, customer stories, case studies, and webinars.
• Adapt core product messaging for different audiences, segments, channels, and stages of the journey.
• Ensure consistent messaging across channels and touchpoints.
• Develop a strong understanding of customers, prospects, buyers, and competitors to inform segmentation and targeting.
• Use performance insights to optimize audiences, messaging, content, offers, and channel strategy.

Skills

Product marketing

ABM strategies

Campaign management

Storytelling

Content development

Digital marketing campaigns

Audience segmentation

Tools

Email marketing platforms

Web analytics

CRM/Marketing automation

Job description

Pearson is seeking a strategic, execution-oriented marketer focusing on Product Marketing, ABM, and Growth to bring products to market and communicate value effectively. You will craft positioning, messaging, and multi-channel campaigns to drive awareness and engagement.

The role includes content development, digital campaigns, and market insights to optimize targeting and outcomes. A strong storyteller with cross-functional collaboration skills will thrive in this fast-paced environment.