Remote Product Marketing & ABM Specialist

Pearson; Providence (RI); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer in the United States with focus on Product Marketing, ABM and Growth to bring products to market and sharpen value messaging. You will translate insights into compelling positioning and targeted campaigns.

The role emphasizes go-to-market execution, ABM for high-value accounts, content development and digital campaigns. This remote, full-time opportunity offers a competitive salary and annual incentive program.

Qualifications

• 3–7+ years in marketing or EdTech-related field.
• Strong writing and storytelling; translate product info into customer messaging.
• Experience with integrated digital campaigns and multi-channel channels.
• Excellent segmentation, personalization, and customer-journey understanding.

Responsibilities

• Develop product positioning and messaging.
• Translate product features into customer benefits.
• Support go-to-market and product launches with target audiences.
• Create ABM strategies for high-value accounts.
• Translate marketing strategies into integrated, multi-channel campaigns.
• Develop content including emails, blogs, case studies and webinars.

Skills

Storytelling

Digital marketing

Campaign execution

Audience segmentation

Project management

Strategic thinking

Job description

Pearson is seeking a strategic marketer in the United States with focus on Product Marketing, ABM and Growth to bring products to market and sharpen value messaging. You will translate insights into compelling positioning and targeted campaigns.

The role emphasizes go-to-market execution, ABM for high-value accounts, content development and digital campaigns. This remote, full-time opportunity offers a competitive salary and annual incentive program.