Remote Product Commercialization Leader (Payor Focus)

CVS Health; Tallahassee (FL); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market execution for payor-focused products.

You will partner with product, marketing, sales enablement, and analytics teams to translate strategy into market-ready plans, communications, and training that support adoption and renewal. In this role, you will develop product positioning, buyer value narratives, and proof requirements, while coordinating launch readiness, measurement, and cross-functional execution

Qualifications

• 7+ years of experience in product commercialization, go-to-market roles or related leadership programs.
• Experience supporting healthcare/payor or B2B enterprise products.
• Ability to translate direction into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics or evidence to support value propositions, product positioning, launch decisions, and client-facing narratives.
• Strong written and verbal communication; experience developing market-facing materials.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities.
• Good judgment and attention to detail to distinguish proven claims from directional evidence.
• Ability to synthesize product, market, customer, and performance information into clear recommendations and practical next steps.

Responsibilities

• Support execution of commercialization initiatives across payor-focused products and capabilities.
• Translate portfolio strategy, product direction, and market priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions.
• Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Partner with Marketing and Sales Enablement to clarify product needs, priorities, and delivery of materials and training.
• Identify credible proof points, value measures, baselines, and reporting requirements with Analytics, Actuarial, Finance, and product teams.
• Translate product analytics into clear value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards connecting readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
• Monitor launch effectiveness, feedback, adoption performance, and evidence to identify risks and actions.
• Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other assets with accountable teams.
• Identify opportunities to improve product positioning, introduction, and adoption across the portfolio.
• Support broader product organization initiatives tied to payor experience and commercialization effectiveness.

Skills

Project management

Stakeholder coordination

Strategic planning

Communication skills

Analytical thinking

Independent execution

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market execution for payor-focused products.

You will partner with product, marketing, sales enablement, and analytics teams to translate strategy into market-ready plans, communications, and training that support adoption and renewal. In this role, you will develop product positioning, buyer value narratives, and proof requirements, while coordinating launch readiness, measurement, and cross-functional execution