Senior Product Launch & Commercialization Lead

CVS Health; Hartford (CT); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market for payor-focused products. You’ll coordinate across product, marketing, sales enablement, analytics and implementation to translate strategy into market-ready plans and adoption.

This role emphasizes evidence-based storytelling and cross-functional execution. Based in the US, the position offers flexible remote/hybrid options and a comprehensive benefits package.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or GMDP/Leadership Development programs.
• Experience supporting healthcare/payor/employee benefits/B2B or complex enterprise product initiatives.
• Ability to translate direction into coordinated plans, briefs, readiness activities and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance and operations in matrix environments.
• Experience using analytics, business cases, performance reporting or outcome evidence to support value propositions and launch decisions.
• Strong written and verbal communication skills for market-facing materials.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Coordinate launch plans, timelines, and stakeholder communications across products or initiatives.
• Develop product positioning, audience definitions, buyer value stories, and proof requirements.
• Partner with Marketing and Sales Enablement to clarify product needs and timing while teams develop materials and training.
• Identify credible proof points, value measures, baselines, and reporting requirements for market-facing use.
• Translate product analytics into clear value stories for payors, consultants, brokers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, adoption, and renewal signals.
• Monitor launch effectiveness and feedback to identify risks and recommended actions.
• Coordinate development of presentations, FAQs, sales resources, and other assets with accountable teams.
• Identify opportunities to improve product positioning, introduction, and expansion across the portfolio.
• Support broader product initiatives tied to payor experience and cross-functional execution.

Skills

Go-to-market

Cross-functional leadership

Product strategy

Analytics collaboration

Stakeholder management

Communication skills

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market for payor-focused products. You’ll coordinate across product, marketing, sales enablement, analytics and implementation to translate strategy into market-ready plans and adoption.

This role emphasizes evidence-based storytelling and cross-functional execution. Based in the US, the position offers flexible remote/hybrid options and a comprehensive benefits package.