Remote PPC Strategist - B2B SaaS/Tech

Directive; Tampa (FL); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mental health resources

Gym access

Unlimited PTO

Paid company holidays

Your Birthday Off

Parental leave

401(k) with company match

Annual anniversary trip

Job summary

Directive Consulting is a remote-first digital marketing agency specializing in B2B. The Paid Strategist role focuses on overseeing multiple paid media accounts, building client strategies, and communicating outcomes to stakeholders.

You’ll craft high-performing Paid Media plans across Google, Facebook, LinkedIn, and more for mid-market to enterprise clients in tech and services sectors.

Qualifications

• 3+ years in a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise in paid search and paid social ads across Google, Meta, LinkedIn.
• Strong analytics to optimize campaigns and demonstrate ROI.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Create and manage client strategies and budgets.
• Communicate with clients and internal stakeholders regularly.
• Develop quarterly client strategies and optimize campaigns for ROI.
• Ensure accurate lead routing within CRM and track performance.

Skills

Paid search

Paid social

B2B SaaS experience

Campaign optimization

Keyword research

Ad copywriting

Budget management

Analytics & data storytelling

Client relationship mgmt

Excel / data tools

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is a remote-first digital marketing agency specializing in B2B. The Paid Strategist role focuses on overseeing multiple paid media accounts, building client strategies, and communicating outcomes to stakeholders.

You’ll craft high-performing Paid Media plans across Google, Facebook, LinkedIn, and more for mid-market to enterprise clients in tech and services sectors.