Remote Paid Media Strategist (B2B SaaS)

Directive; Boston (MA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, vision insurance

401(k) with company match

Annual bonus based on tenure

Job summary

Directive in Boston is hiring a Paid Strategist to oversee and enhance client accounts in a dynamic, fast-paced environment. The role requires expertise in digital marketing, particularly in managing PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn.

With a focus on B2B clients, you will be tasked with developing strategies, optimizing budgets, and ensuring successful implementation while fostering strong client relationships and driving measurable results.

Qualifications

• 3+ years experience in performance/digital marketing agency.
• Proficiency in paid social and paid search advertising.
• Ability to analyze performance data for optimization.

Responsibilities

• Oversee Paid Media accounts.
• Build and optimize client strategies each quarter.
• Execute PPC advertising campaigns.

Skills

PPC principles

Analytical skills

Client communication

B2B SaaS experience

Digital strategy development

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

Directive in Boston is hiring a Paid Strategist to oversee and enhance client accounts in a dynamic, fast-paced environment. The role requires expertise in digital marketing, particularly in managing PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn.

With a focus on B2B clients, you will be tasked with developing strategies, optimizing budgets, and ensuring successful implementation while fostering strong client relationships and driving measurable results.