Remote PPC Manager - SaaS Growth & ROI

Directive; Kansas City (MO); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mental health support

Gympass access

Unlimited PTO

Paid holidays

Birthday off

401(k) with company match

Annual trip

Job summary

Directive Consulting is a leading B2B marketing agency specializing in performance-driven strategies. We are seeking an Account Strategist for Paid Media to oversee multiple paid media accounts and work directly with client contacts to drive measurable results.

You’ll manage budgets, craft quarterly strategies, and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. The role emphasizes data-driven decision making and close collaboration with senior leadership.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns.
• Proficient in using advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC principles and optimization skills.
• Ability to analyze campaign data and make data-driven decisions.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or partners on tasks and quality.
• Drive referrals via client relationships and network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Ensure lead routing is accurate in CRM.
• Understand Programmatic campaigns and value.
• Maintain personal productivity and utilization.
• Collaborate with Associate Director to meet goals.
• Execute and optimize PPC across Google, Facebook, LinkedIn to maximize ROI.

Skills

Paid media management

B2B SaaS/tech clients

PPC expertise

Analytics and data-driven

Campaign optimization

Budget management

Client relationship management

Cross-channel advertising

Strategic storytelling with data

Tools

Google Ads

Facebook Ads

LinkedIn Campaign Manager

Google Analytics/GA4

Excel

Job description

Directive Consulting is a leading B2B marketing agency specializing in performance-driven strategies. We are seeking an Account Strategist for Paid Media to oversee multiple paid media accounts and work directly with client contacts to drive measurable results.

You’ll manage budgets, craft quarterly strategies, and optimize campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. The role emphasizes data-driven decision making and close collaboration with senior leadership.