Remote PPC Ad Manager: ROI-Driven Campaign Master

Loyal To Cumbria Ltd; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote working

Flexible hours

Competitive salary

Professional development

Collaborative team culture

Job summary

Loyal to Cumbria is seeking a results-driven PPC Ad Manager to plan, execute, monitor, and optimize paid advertising campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and more. The role is fully remote and requires strong analytical skills, budget management, and a proven ROI-focused track record.

The ideal candidate will independently manage advertising budgets, develop high-performing campaigns, and continuously optimize performance while collaborating with marketing and

Qualifications

• 2+ years hands-on PPC management experience.
• Strong knowledge of Google Ads and Microsoft Advertising.
• Experience with Meta Ads campaigns.
• Excellent understanding of GA4.
• Experience with GTM and conversion tracking.
• Proficient in Excel or Sheets.
• Ability to interpret large datasets and derive actions.

Responsibilities

• Develop and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and others.
• Conduct keyword research and competitor analysis to find growth opportunities.
• Create and manage Search, Display, Shopping, Performance Max, Video, and Remarketing campaigns.
• Write compelling ad copy to drive CTR and conversions.
• Monitor performance daily and optimize bids, targeting and budgets.
• Manage budgets to maximize ROAS.
• Perform A/B testing on creatives, landing pages, bidding strategies, and audiences.
• Implement and monitor conversion tracking with GTM, GA4, and platform tools.
• Analyze campaign performance and prepare reports with recommendations.
• Collaborate with SEO, content, and design teams.

Skills

Analytical mindset

Campaign optimization

Budget management

Independent remote work

Communication skills

Tools

Google Ads

Microsoft Advertising

GA4

Google Tag Manager

Looker Studio

Job description

Loyal to Cumbria is seeking a results-driven PPC Ad Manager to plan, execute, monitor, and optimize paid advertising campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and more. The role is fully remote and requires strong analytical skills, budget management, and a proven ROI-focused track record.

The ideal candidate will independently manage advertising budgets, develop high-performing campaigns, and continuously optimize performance while collaborating with marketing and