PPC Ad Manager

Loyal To Cumbria; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote working

Flexible hours

Competitive salary

Professional development

Collaborative team culture

Job summary

Loyal to Cumbria is seeking a results-driven PPC Ad Manager to plan, execute, monitor, and optimize paid advertising campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and more. The role is fully remote and requires strong analytical skills, budget management, and a proven ROI-focused track record.

The ideal candidate will independently manage advertising budgets, develop high-performing campaigns, and continuously optimize performance while collaborating with marketing and

Qualifications

• 2+ years hands-on PPC management experience.
• Strong knowledge of Google Ads and Microsoft Advertising.
• Experience with Meta Ads campaigns.
• Excellent understanding of GA4.
• Experience with GTM and conversion tracking.
• Proficient in Excel or Sheets.
• Ability to interpret large datasets and derive actions.

Responsibilities

• Develop and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and others.
• Conduct keyword research and competitor analysis to find growth opportunities.
• Create and manage Search, Display, Shopping, Performance Max, Video, and Remarketing campaigns.
• Write compelling ad copy to drive CTR and conversions.
• Monitor performance daily and optimize bids, targeting and budgets.
• Manage budgets to maximize ROAS.
• Perform A/B testing on creatives, landing pages, bidding strategies, and audiences.
• Implement and monitor conversion tracking with GTM, GA4, and platform tools.
• Analyze campaign performance and prepare reports with recommendations.
• Collaborate with SEO, content, and design teams.

Skills

Analytical mindset

Campaign optimization

Budget management

Independent remote work

Communication skills

Tools

Google Ads

Microsoft Advertising

GA4

Google Tag Manager

Looker Studio

Job description

Job Title: PPC Ad Manager (Remote)

Company: Loyal to Cumbria

Location

Remote (UK Preferred)

Employment Type

Full-Time (Permanent)

Salary

Competitive, based on experience

About Loyal to Cumbria

Loyal to Cumbria is dedicated to supporting and promoting businesses, communities, and tourism throughout Cumbria. We help organizations increase their visibility, attract new customers, and achieve sustainable growth through innovative digital marketing strategies. As we continue to expand our digital presence, we're looking for a talented PPC Ad Manager to join our growing remote team.

Role Overview

We are seeking a results-driven PPC Ad Manager to plan, execute, monitor, and optimize paid advertising campaigns across multiple digital platforms. The successful candidate will have a strong analytical mindset, excellent campaign management skills, and a proven track record of improving return on investment (ROI) through data-driven advertising strategies.

This role requires someone who can independently manage advertising budgets, develop high-performing campaigns, and continuously optimize performance while collaborating with marketing and creative teams.

Key Responsibilities

• Develop and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising platforms.
• Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
• Create and manage Search, Display, Shopping, Performance Max, Video, and Remarketing campaigns.
• Write compelling ad copy that drives high click-through and conversion rates.
• Monitor campaign performance daily and optimize bids, targeting, keywords, audiences, placements, and budgets.
• Manage advertising budgets efficiently to maximize return on ad spend (ROAS).
• Perform A/B testing on ad creatives, landing pages, bidding strategies, and audience segmentation.
• Implement and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform-specific tracking tools.
• Analyze campaign performance using analytics and reporting dashboards.
• Produce weekly and monthly performance reports with actionable recommendations.
• Collaborate with SEO, content, and design teams to improve campaign effectiveness.
• Identify emerging advertising trends, platform updates, and new opportunities to improve campaign performance.
• Ensure campaigns follow advertising policies and industry best practices.
• Manage multiple client or internal campaigns simultaneously while meeting deadlines.

Required Skills & Experience

• Minimum 2 years of hands-on PPC management experience.
• Strong knowledge of Google Ads and Microsoft Advertising.
• Experience managing Meta Ads campaigns.
• Excellent understanding of Google Analytics 4 (GA4).
• Experience with Google Tag Manager and conversion tracking.
• Strong analytical and problem-solving skills.
• Experience with keyword research tools.
• Proficiency in Microsoft Excel or Google Sheets.
• Ability to interpret large datasets and turn insights into actionable strategies.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to work independently in a fully remote environment.

Preferred Qualifications

• Google Ads Certifications.
• Meta Blueprint Certification.
• Experience with LinkedIn Ads.
• Familiarity with Looker Studio reporting.
• Experience using SEMrush, Ahrefs, or similar SEO/PPC tools.
• Understanding of landing page optimization and conversion rate optimization (CRO).
• Basic knowledge of HTML and tracking scripts is an advantage.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Quality Score Improvements
• Budget Efficiency
• Lead Generation Targets
• Revenue Growth from Paid Campaigns
• Campaign Scaling Performance

What We Offer

• Fully remote working environment.
• Flexible working hours.
• Competitive salary.
• Ongoing professional development and training opportunities.
• Supportive and collaborative team culture.
• Opportunities to work on diverse campaigns across multiple industries.
• Career progression within a growing digital organization.
• Paid annual leave and company benefits (where applicable).

Ideal Candidate

The ideal candidate is passionate about digital advertising, thrives on analyzing performance data, and enjoys continuously improving campaign results. You are proactive, detail-oriented, commercially minded, and capable of managing multiple advertising campaigns while maintaining exceptional attention to detail.