Remote Platform Marketing Manager – SaaS & Ecosystem

Arrow Electronics; Florence (SC); Remote; USD 130,000 - 143,000; Full time

Job summary

Arrow Electronics is seeking a Marketing Manager – Platform to lead global marketing for ArrowSphere, Arrow's digital platform. You will translate complex platform capabilities into partner value, driving awareness, adoption, and business growth across the partner ecosystem.

The role emphasizes cross-functional leadership, platform messaging, and go-to-market execution with remote work flexibility and travel as needed.

Qualifications

• 8+ years of B2B technology marketing experience in product, platform, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, or digital ecosystems.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing programs that influence revenue and engagement.

Responsibilities

• Develop global GTM strategies to build awareness, adoption, and engagement.
• Create messaging and positioning for platform benefits across maturity stages.
• Lead product launches and cross-functional campaigns.
• Translate platform capabilities into business outcomes for executives and Sales.
• Collaborate with product, UX, sales and operations to drive measurable outcomes.

Skills

B2B technology marketing

Job description

Arrow Electronics is seeking a Marketing Manager – Platform to lead global marketing for ArrowSphere, Arrow's digital platform. You will translate complex platform capabilities into partner value, driving awareness, adoption, and business growth across the partner ecosystem.

The role emphasizes cross-functional leadership, platform messaging, and go-to-market execution with remote work flexibility and travel as needed.