Platform Marketing Manager: Strategy, Campaigns & Analytics

Arrow Electronics; Duluth (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

Arrow Electronics is seeking a Marketing Manager, Platform to shape and grow marketing programs for its technology and electronic-components business. You’ll develop platform marketing strategies, translate customer and market insights into compelling campaigns, and partner with product, sales, and regional teams to bring technology solutions to market.

You will plan integrated campaigns, manage content and product messaging, monitor performance, and use data to optimize results, contributing to

Qualifications

• Experience in platform marketing and GTM activities.
• Ability to translate insights into product messaging.

Responsibilities

• Develop platform marketing strategies aligned with business goals.
• Plan and execute integrated campaigns across relevant channels.
• Translate market and customer insights into product messaging and content.
• Partner with product, sales, and regional teams on go-to-market activities.
• Monitor campaign performance and use analytics to optimize results.

Skills

Platform marketing strategy

Integrated marketing campaigns

Product marketing

Market research

Customer segmentation

Marketing analytics

Campaign performance measurement

Content strategy

Go-to-market planning

Cross-functional stakeholder mgmt

Job description

Arrow Electronics is seeking a Marketing Manager, Platform to shape and grow marketing programs for its technology and electronic-components business. You’ll develop platform marketing strategies, translate customer and market insights into compelling campaigns, and partner with product, sales, and regional teams to bring technology solutions to market.

You will plan integrated campaigns, manage content and product messaging, monitor performance, and use data to optimize results, contributing to