Platform Marketing Lead — Remote

Arrow Electronics; Florida; Remote; USD 130,000 - 143,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Matching Contributions

Disability Insurance

Health Savings Account (HSA) Options

Job summary

Arrow Electronics seeks a Marketing Manager – Platform to lead global marketing for ArrowSphere, translating platform capabilities into partner value and driving adoption and growth. You will craft messaging, run launch campaigns, and collaborate with product, sales, and services to show measurable business impact.

The role emphasizes remote collaboration, cross-regional coordination, and delivering compelling partner-focused narratives for a SaaS platform ecosystem.

Qualifications

• 8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.

Responsibilities

• Develop and execute global marketing strategies to build awareness, adoption, and engagement with ArrowSphere.
• Create positioning, messaging, and value propositions for partners at all maturity levels.
• Lead product and feature launch campaigns that drive platform adoption and revenue.
• Translate platform capabilities into business outcomes for executives and sales teams.
• Partner with product, UX, sales, and services to ensure consistent messaging across regions.

Skills

Platform marketing

Storytelling

Cross-functional leadership

Executive communication

Job description

Arrow Electronics seeks a Marketing Manager – Platform to lead global marketing for ArrowSphere, translating platform capabilities into partner value and driving adoption and growth. You will craft messaging, run launch campaigns, and collaborate with product, sales, and services to show measurable business impact.

The role emphasizes remote collaboration, cross-regional coordination, and delivering compelling partner-focused narratives for a SaaS platform ecosystem.