Remote Platform Marketing Leader — SaaS Ecosystem Growth

Arrow Electronics

Tempe (AZ)

Remote

USD 130,000 - 143,000

Full time

4 days ago

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Job summary

Arrow Electronics is seeking a Marketing Manager – Platform to lead global marketing for ArrowSphere, Arrow's digital platform. You will translate complex platform capabilities into partner value, driving awareness, adoption and growth through strategic marketing and compelling storytelling.

Responsibilities include go-to-market strategy, portfolio marketing, content enablement and deep partner insights. This role requires strong cross-functional leadership and a data-driven, executive-facing

Qualifications

8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
Proven success launching and driving adoption of platform-based solutions.
Experience developing integrated marketing programs that influence revenue, engagement, and business growth.
Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred.

Responsibilities

Develop and execute global marketing strategies to build awareness, adoption and engagement with the platform.
Create positioning, messaging and value propositions for partners at all maturity levels.
Lead product and feature launch campaigns to drive awareness and engagement.
Translate platform capabilities into business outcomes for executives and sales teams.
Collaborate with product management, UX, sales, operations, cloud, services and marketing to drive measurable outcomes.