Platform Marketing Manager - SaaS & Partner Growth

Arrow Electronics; Plano (TX); Remote; USD 130,000 - 143,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with matching

Short‑/Long‑Term Disability

HSA/HRA Options

PTO

Tuition Reimbursement

Job summary

Arrow Electronics seeks a Marketing Manager – Platform to lead marketing for ArrowSphere, Arrow's digital platform. You will translate platform capabilities into partner value, drive awareness, adoption, and growth, and work across product, sales, and services to tell a compelling platform story.

You will own go-to-market strategy, messaging, and enablement for the platform portfolio, develop content that shows real-world outcomes, and help partners unlock greater value through insights and

Qualifications

• 8+ years of B2B technology marketing experience in product, platform, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing programs that influence revenue and engagement.
• Knowledge of the IT channel and partner-led business models preferred.

Responsibilities

• Develop and execute global marketing strategies to build awareness and adoption of the platform.
• Create positioning, messaging, and value propositions for partners at every maturity stage.
• Lead product launch campaigns that drive awareness, adoption, and engagement.
• Translate platform capabilities into business outcomes for executives, sales, and operations.
• Serve as the marketing SME for the platform portfolio and connect to related solutions.

Skills

Platform marketing

Storytelling

Executive communication

Cross-functional leadership

Data-driven

Strategic thinking

Influencing

Analytics

Job description

Arrow Electronics seeks a Marketing Manager – Platform to lead marketing for ArrowSphere, Arrow's digital platform. You will translate platform capabilities into partner value, drive awareness, adoption, and growth, and work across product, sales, and services to tell a compelling platform story.

You will own go-to-market strategy, messaging, and enablement for the platform portfolio, develop content that shows real-world outcomes, and help partners unlock greater value through insights and