Platform Marketing Leader – SaaS Ecosystem (Remote)
Arrow Electronics
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Benefits offered by this job
Job summary
Arrow Electronics is seeking a Marketing Manager for the ArrowSphere platform to drive global GTM, messaging, and partner-focused campaigns. You will translate platform capabilities into measurable business outcomes for executives, sales, and operations, and lead product launches and cross-functional initiatives.
The role requires extensive SaaS/platform marketing experience, strong storytelling, and the ability to influence across a global matrix organization.
Qualifications
- 8+ years of B2B technology marketing in product/platform marketing.
- Experience marketing SaaS platforms, cloud marketplaces, or digital ecosystems.
- Proven success launching and driving platform adoption.
- Experience building integrated marketing programs that drive revenue.
- Knowledge of IT channel and partner-led models preferred.
Responsibilities
- Develop and execute global platform marketing strategies.
- Create positioning, messaging, and value propositions for partners.
- Lead product and feature launch campaigns.
- Translate platform capabilities into business outcomes for executives and teams.
- Serve as the marketing SME for ArrowSphere and platform portfolio.
- Develop resources for sales and partner-facing teams.
- Collaborate with product, UX, sales, operations, cloud, services, and marketing.
- Ensure consistent platform messaging across campaigns and events.
- Coordinate launch and adoption across regions.
Skills
Job description
Arrow Electronics is seeking a Marketing Manager for the ArrowSphere platform to drive global GTM, messaging, and partner-focused campaigns. You will translate platform capabilities into measurable business outcomes for executives, sales, and operations, and lead product launches and cross-functional initiatives.
The role requires extensive SaaS/platform marketing experience, strong storytelling, and the ability to influence across a global matrix organization.
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