Platform Growth Marketing Lead (Partners & Platforms)

Affirm, Inc.; San Diego (CA); Remote; USD 115,000 - 165,000; Full time

Benefits offered by this job

Health coverage

Stipends for tech setup

Flexible time off

ESPP

Job summary

Affim is seeking a Platform Marketing Lead to develop merchant acquisition and activation programs through our platform and ISV channels. You’ll identify the right channels, build integrated campaigns, and use performance data to optimize results.

You’ll work directly with platform partners and cross-functional Affim teams to turn merchant insights into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.

Qualifications

• Experience across integrated, channel, growth, lifecycle, demand generation or product marketing.
• Proven track record of measuring acquisition, activation, pipeline or revenue outcomes.
• Strong analytical judgment and ability to act with incomplete data.

Responsibilities

• Own channel strategy and execution for defined platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, and paid channels.
• Build campaign briefs, content, partner toolkits, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn platform partners' business models and audience profiles quickly.
• Manage multiple programs with clear priority and capacity tradeoffs.

Skills

Integrated marketing

Channel marketing

Growth marketing

Lifecycle marketing

Demand generation

Product marketing

Job description

Affim is seeking a Platform Marketing Lead to develop merchant acquisition and activation programs through our platform and ISV channels. You’ll identify the right channels, build integrated campaigns, and use performance data to optimize results.

You’ll work directly with platform partners and cross-functional Affim teams to turn merchant insights into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.