Marketing Personalization Strategy Manager

IDEXX; Concord (NH); Híbrido; USD 120.000 - 135.000; Jornada completa

Descripción de la vacante

IDEXX is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy using MCP and Data360. You will partner with channel owners and strategists to define use cases, success metrics, and prioritized MCP initiatives that drive measurable business impact.

The role owns the “what” and “why” of MCP usage, ensuring relevant experiences across touchpoints and governance with privacy and technical teams. Remote/hybrid with proximity to Westbrook, ME.

Formación

• 5+ years of digital marketing, CRM, lifecycle marketing, or personalization strategy.
• Experience with Salesforce Marketing Cloud Personalization (MCP/Interaction Studio/Everage).
• Experience with customer journey mapping and lifecycle marketing.
• Fluency in English.
• Experience operating in large, cross-functional, global organizations.

Responsabilidades

• Define personalization strategies and customer journeys across touchpoints using MCP.
• Translate business objectives into use cases, journey logic, and success metrics.
• Prioritize MCP use cases based on value, feasibility, performance.
• Define test-and-learn frameworks including A/B and multivariate testing.
• Analyze campaign performance and provide actionable insights.
• Partner with Marketing Cloud Platform Manager for MCP execution.
• Advocate personalization best practices across Marketing teams.
• Support governance with campaign prioritization and documentation.

Conocimientos

Digital marketing

CRM

Lifecycle marketing

Personalization strategy

Marketing automation

Herramientas

Salesforce MCP

Data360 DataCloud

Descripción del empleo

As a Marketing Personalization Strategy Manager, you will lead personalization and journey strategy using digital marketing platforms including Marketing Cloud Personalization (MCP) and Data360 (DataCloud). This role focuses on defining personalized marketing campaigns including customer journeys, use cases and success metrics, working closely with digital Channel Owners, Marketing Strategists, and the Marketing Cloud Platform Manager to ensure personalization drives measurable business impact for IDEXX.

This role is the strategic owner of “what” and “why”- ensuring MCP is used to deliver relevant, effective customer experiences across touchpoints.

Why This Role Matters

Communicating the true value of our products and services is at the heart of IDEXX's business. Our Marketing professionals develop deep and meaningful relationships offering solutions to meet our customers' unique needs.

In This Role

• You will partner with web, email, and mobile channel owners to define personalization strategies and customer journeys across touchpoints using MCP.
• You will collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics (e.g., conversion rate, engagement, revenue impact).
• You will prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact.
• You will define test-and-learn frameworks including A/B and multivariate testing strategies, hypotheses, and success criteria.
• You will analyze campaign performance and personalization outcomes; present actionable insights and recommendations to optimize journeys.
• You will act as the primary business stakeholder for MCP initiatives, partnering closely with the Marketing Cloud Platform Manager for execution.
• You will advocate personalization best practices and a customer-centric mindset across Marketing teams.
• You will contribute to governance by supporting campaign prioritization, documentation standards, and compliance alignment (in partnership with technical and privacy teams).

Strategic & Analytical Qualifications

• Strong ability to convert business goals into clear personalization and journey strategies.
• Experience defining KPIs, measuring performance, and optimizing campaigns based on data.
• Comfortable working with experimentation frameworks (A/B testing, optimization).

Collaboration & Communication Skills

• Excellent stakeholder management skills; able to align marketing, analytics, and technical teams.
• Able to articulate personalization use cases, impact on customer experience and business results to both senior executives as well as cross functional teams.

What You Need To Succeed

• 5+ years' hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy.
• Hands-on experience working with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Everage) in a strategic or product-owner capacity.
• Experience with customer journey mapping and lifecycle marketing.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Experience operating in large, cross-functional, and global organizations.
• Fluency in English

What You Can Expect From Us

• Remote/hybrid position, located within driving distance of Westbrook, Maine (Boston metro area).
• Base annual salary target: $120K - $135K DOE
• Opportunity for annual bonus.
• Additional benefits including, but not limited to gym benefits, wellness resources, volunteer paid days off and much more.

Why IDEXX

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease.

We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you'll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

If meaningful work and a sense of purpose are at the top of your list, you'll find it here. Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.