Remote Performance Marketing Lead: User Acquisition

Remote; San Francisco (CA); Remote; USD 91,000 - 111,000; Full time

Benefits offered by this job

Fully remote

International environment

Ownership of marketing strategies

Exposure to large campaigns

Job summary

Partner Company is seeking a Performance Marketing Lead to drive user acquisition across Meta, Google, TikTok, AppLovin, and other platforms, overseeing significant ad budgets and optimizing CAC, ROAS, and LTV.

You will collaborate with creative and marketing teams to develop data-driven campaigns, run structured experiments, and leverage attribution tools to scale international growth while preserving profitability.

Qualifications

• 5+ years of professional experience in performance marketing or user acquisition.
• Experience planning and optimizing paid campaigns on Meta, Google, TikTok and AppLovin.
• Ability to manage large advertising budgets and meet CAC/ROAS targets.
• Strong knowledge of CAC, ROAS, LTV, attribution models, and payback periods.
• Experience with mobile measurement and attribution platforms like AppsFlyer or Adjust.

Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns across major platforms.
• Manage and allocate large advertising budgets based on CAC, ROAS, LTV, and payback periods.
• Monitor campaign performance, funnels, and cohorts to improve efficiency and profitability.
• Design experiments across audiences, bidding, landing pages, and creatives to reduce costs.
• Collaborate with creative and marketing teams to test messaging and formats using performance insights.
• Measure acquisition effectiveness through attribution, cohort analysis, and incrementality testing.
• Develop user acquisition strategies across multiple markets and audiences.
• Scale campaigns while maintaining costs and profitability within targets.
• Make data-driven decisions on optimization, budget distribution, and channel performance.
• Take ownership of campaign execution and continuous improvement.

Skills

Paid campaigns across platforms

Analytics

Attribution

Incrementality testing

Mobile advertising

Tools

AppsFlyer

Adjust

Job description

Partner Company is seeking a Performance Marketing Lead to drive user acquisition across Meta, Google, TikTok, AppLovin, and other platforms, overseeing significant ad budgets and optimizing CAC, ROAS, and LTV.

You will collaborate with creative and marketing teams to develop data-driven campaigns, run structured experiments, and leverage attribution tools to scale international growth while preserving profitability.