Senior Performance Marketer (Mainstream)

Smartscale; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Smartscale, a fast-growing AI companionship platform, seeks a Senior Performance Marketer in the United States to own and optimize paid media campaigns, collaborate with the CMO, and scale user acquisition. You will run high-velocity tests, build scalable funnels, and push for data-driven decisions.

Leverage GA4, Voluum, and internal dashboards to drive CPA, ROAS, and retention improvements while partnering with content and product teams on high-converting landing pages.

Qualifications

• 4–10+ years in performance marketing or user acquisition.
• Proven track record managing $300K to $1M+/month in paid media spend.
• Fluent English with strong communication skills.

Responsabilités

• Own the end-to-end campaign execution across multiple paid channels (Meta, TikTok, Google) with full accountability for results.
• Analyze performance daily using GA4, Voluum, and dashboards to drive CPA/ROAS improvements.
• Lead creative and funnel optimization; write briefs and iterate landing pages in collaboration with content/product teams.
• Communicate effectively with stakeholders and partner teams to align on strategy and execution.

Connaissances

Paid media management

User acquisition

Performance marketing

Data analysis

Campaign optimization

Cross-functional collaboration

Outils

GA4

Voluum

Description du poste

This is a hands-on role for a Senior Performance Marketer at a fast-growing AI companionship platform scale-up with 50 million users. You will inherit high-performing campaigns, work directly with the CMO to scale growth, and have the opportunity to test and scale new channels. The role is focused on fast execution, iterative optimization, and significant impact on user acquisition.

• Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google), with potential to expand scope
• Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing
• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Experience in Performance Marketing / User Acquisition 4–10+ years in performance marketing or user acquisition, proven track record managing $300K to $1M+/month in paid media spend

Campaign Ownership & Execution

Full ownership of campaign execution, results, and optimization across various paid acquisition channels (Meta, TikTok, Google, etc.)

Analytical Fluency & Data-Driven Decision Making

Proficiency with GA4, Voluum, tracking setups, dashboards to monitor performance daily and drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

Creative & Funnel Optimization

Strong creative instincts (write briefs, analyze hooks, iterate fast) and experience optimizing landing pages and funnel conversion. Collaborate with content and product teams.

Communication & Collaboration

Perfectly fluent in English with strong communication and collaborative skills, comfortable with a doer mindset and balancing execution, planning, and strategy.