Performance Marketing Lead, User Acquisition - Remote

Jobgether; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Full-time

International team

Job summary

Jobgether is seeking a Performance Marketing Lead (User Acquisition) to own paid campaigns across Meta, Google, TikTok, AppLovin, and other platforms. You will optimize CAC, ROAS, LTV, and payback while guiding creative testing and experimentation.

Based in the United States, this fully remote role invites collaboration with international teams and expects data-driven decision making to scale profitable user growth across mobile apps and fintech-type products.

Qualifications

• 5+ years in performance marketing, digital advertising, or user acquisition, ideally in mobile apps.
• Hands-on experience planning, managing, and optimizing paid campaigns across Meta, Google, TikTok, AppLovin.
• Ability to manage large ad budgets while meeting CAC and profitability targets.
• Strong understanding of CAC, ROAS, LTV, attribution models, and payback periods.

Responsibilities

• Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other platforms.
• Allocate significant advertising budgets based on CAC, ROAS, LTV, and payback periods.
• Monitor campaign performance, funnels, and cohorts to improve efficiency and profitability.
• Design experiments across audiences, bidding, landing pages, and creative formats to improve conversion rates.
• Collaborate with creative/marketing teams to refine concepts using performance insights.
• Measure acquisition effectiveness via attribution platforms, cohort analysis, and incrementality testing.
• Develop user acquisition strategies across multiple markets and expand reach.
• Scale campaigns while controlling costs and maintaining profitability targets.
• Make data-driven decisions on optimization, budgeting, audience targeting, and channel performance.
• Own campaign execution and continuous improvement to drive measurable business results.

Skills

Performance marketing

Digital advertising

User acquisition

Analytics

Budget management

Tools

AppsFlyer

Adjust

Job description

Jobgether is seeking a Performance Marketing Lead (User Acquisition) to own paid campaigns across Meta, Google, TikTok, AppLovin, and other platforms. You will optimize CAC, ROAS, LTV, and payback while guiding creative testing and experimentation.

Based in the United States, this fully remote role invites collaboration with international teams and expects data-driven decision making to scale profitable user growth across mobile apps and fintech-type products.