Remote Performance Marketing Lead for B2B Growth

Blacksmith Agency LLC; Raleigh (NC); Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and the narrative when clients ask why.

You will act as the strategic voice, making calls on when to optimize or kill campaigns, and you will own conversion tracking and attribution using GA4, GTM, and platform pixels. Remote role for US/Canada/LatAm or South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA or pipeline.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and creative testing.
• Set up and trust GA4, Tag Manager and platform pixels for attribution.
• Develop 90-day and quarterly client roadmaps and present results.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

Campaign optimization

ROAS optimization

Client communication

Tools

GA4

Tag Manager

Attribution modeling

Job description

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and the narrative when clients ask why.

You will act as the strategic voice, making calls on when to optimize or kill campaigns, and you will own conversion tracking and attribution using GA4, GTM, and platform pixels. Remote role for US/Canada/LatAm or South Africa.