Performance Marketing Lead — Remote for B2B Growth

Blacksmith Agency LLC; Nashville (TN); Remote; USD 75,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency looking for a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and bidding, run tests, and determine when to pause a campaign.

Qualifications

• 3+ years hands-on in Google Ads and Meta, managing client campaigns.
• Proven ROAS, CPA, or pipeline improvements.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS improvement

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency looking for a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and bidding, run tests, and determine when to pause a campaign.