Remote Performance Marketing Lead for B2B Growth

Blacksmith Agency LLC; North Carolina; Remote; USD 85,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budget calls, roadmaps and the narrative when clients ask why.

You will oversee campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with responsibility for budget, testing, tracking and attribution. This role is remote from the USA, Canada, Latin America or South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Manage conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• Develop the 90 day and quarterly roadmaps for each client, and explain the numbers on the call.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS optimization

Agency experience

English communication

Tools

GA4

Google Tag Manager

Pixels (platform)

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budget calls, roadmaps and the narrative when clients ask why.

You will oversee campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with responsibility for budget, testing, tracking and attribution. This role is remote from the USA, Canada, Latin America or South Africa.