Remote Performance Marketing Lead - B2B Growth & ROAS

Blacksmith Agency LLC; Portland (OR); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a roster of B2B and growing-brand clients. You shape targeting, budgets, roadmaps and the narrative on client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, CPA and pipeline, and craft the 90-day roadmaps with clear reporting to clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven track record of improving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present numbers.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta

LinkedIn Ads

Microsoft Ads

Account management

Tools

GA4

Tag Manager

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a roster of B2B and growing-brand clients. You shape targeting, budgets, roadmaps and the narrative on client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, CPA and pipeline, and craft the 90-day roadmaps with clear reporting to clients.