Remote Performance Marketing Lead - B2B Growth

Blacksmith Agency LLC; Arkansas; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-driven digital agency seeking a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients: you set targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table, making the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget calls, testing, attribution, and the 90-day roadmaps for each client, driving retention, upsell, and

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of improving ROAS, CPA or pipeline metrics you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Manage conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Create 90-day and quarterly client roadmaps and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is a remote-first AI-driven digital agency seeking a Performance Marketing Manager to own paid media for a book of B2B and growing-brand clients: you set targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table, making the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget calls, testing, attribution, and the 90-day roadmaps for each client, driving retention, upsell, and