Remote Performance Marketing Lead - Data-Driven Growth

Together Light Incorporated; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Together Light Inc. is seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional.

This execution-focused role requires solving growth problems, testing ideas, and delivering measurable business impact from daily campaigns. You will own setup, tracking, targeting optimization, experiments, and data-backed recommendations while collaborating with Creative, Product, and Analytics teams to improve customer acquisition and

Qualifications

• 5+ years managing paid digital advertising campaigns at scale.
• Proven track record of improving measurable business results through paid acquisition.
• Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max).
• Experience managing campaigns on at least one additional platform: Microsoft Ads, TikTok, YouTube, or Meta.
• Proven ability to set up tracking (GA4, GTM) and analyze marketing funnel metrics.
• Experience with A/B testing, experimentation, and landing page optimization.
• Strong analytical and quantitative skills; able to explain data-driven insights clearly.
• Excellent written and verbal communication; able to explain concepts to both technical and non-technical audiences.
• Comfortable working independently in a remote environment with minimal supervision.
• Highly organized and meticulous with documentation and process.

Responsibilities

• Execute daily paid media operations and optimize campaigns for ROI.
• Build and manage campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok.
• Manage budgets to maximize ROI; scale winners and pause underperformers.
• Refine targeting, keywords, and bidding strategies based on performance data.
• Report campaign performance to leadership with clear insights weekly.
• Design and run 4–6 structured experiments per week across channels.
• Document experiment results with hypothesis, results, insights, and business impact.
• Collaborate with Creative, Product, and Analytics teams to improve CAC and ROAS.
• Set up tracking and ensure data integrity across platforms.
• Provide weekly funnel insights to Product, Engineering, and Sales teams.

Skills

Paid advertising

Analytics

Data-driven decision making

Experimentation

Independent remote work

Tools

Google Ads

Microsoft Ads (Bing)

YouTube Ads

TikTok Ads

Google Analytics 4

Google Tag Manager

Job description

Together Light Inc. is seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional.

This execution-focused role requires solving growth problems, testing ideas, and delivering measurable business impact from daily campaigns. You will own setup, tracking, targeting optimization, experiments, and data-backed recommendations while collaborating with Creative, Product, and Analytics teams to improve customer acquisition and