Performance Marketing Lead

Together Light Incorporated; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Together Light Inc. is seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional.

This execution-focused role requires solving growth problems, testing ideas, and delivering measurable business impact from daily campaigns. You will own setup, tracking, targeting optimization, experiments, and data-backed recommendations while collaborating with Creative, Product, and Analytics teams to improve customer acquisition and

Qualifications

• 5+ years managing paid digital advertising campaigns at scale.
• Proven track record of improving measurable business results through paid acquisition.
• Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max).
• Experience managing campaigns on at least one additional platform: Microsoft Ads, TikTok, YouTube, or Meta.
• Proven ability to set up tracking (GA4, GTM) and analyze marketing funnel metrics.
• Experience with A/B testing, experimentation, and landing page optimization.
• Strong analytical and quantitative skills; able to explain data-driven insights clearly.
• Excellent written and verbal communication; able to explain concepts to both technical and non-technical audiences.
• Comfortable working independently in a remote environment with minimal supervision.
• Highly organized and meticulous with documentation and process.

Responsibilities

• Execute daily paid media operations and optimize campaigns for ROI.
• Build and manage campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok.
• Manage budgets to maximize ROI; scale winners and pause underperformers.
• Refine targeting, keywords, and bidding strategies based on performance data.
• Report campaign performance to leadership with clear insights weekly.
• Design and run 4–6 structured experiments per week across channels.
• Document experiment results with hypothesis, results, insights, and business impact.
• Collaborate with Creative, Product, and Analytics teams to improve CAC and ROAS.
• Set up tracking and ensure data integrity across platforms.
• Provide weekly funnel insights to Product, Engineering, and Sales teams.

Skills

Paid advertising

Analytics

Data-driven decision making

Experimentation

Independent remote work

Tools

Google Ads

Microsoft Ads (Bing)

YouTube Ads

TikTok Ads

Google Analytics 4

Google Tag Manager

Job description

1. Get genuinely excited about testing campaign changes, analyzing the data, and optimizing for better results?

2. Think analytically rather than emotionally—trusting data over hunches, and learning just as much from failures as from wins?

3. Have hands‑on experience managing substantial advertising budgets across multiple platforms (Google Ads, Facebook, TikTok, YouTube)?

4. Thrive on structured experimentation, documenting results, and systematically applying learnings to future campaigns?

5. Enjoy collaborating with creative, product, and engineering teams to solve growth problems end‑to‑end?

6. Have the discipline to work independently in a remote environment, maintain meticulous documentation, and report results weekly?

7. Combine the mindset of a scientist (hypothesis, testing, measurement) with the execution of an operator (speed, rigor, results)?

8. Take ownership of outcomes and continuously ask: 'How can we improve this?'

If you answered yes to most of these questions, we would love to talk to you!

Tasks

The Role

We are seeking a hands‑on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution‑focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.

This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.

The ideal candidate combines the empathy of understanding customer experience with the discipline of a process‑driven operator—meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data‑backed recommendations.

Requirements

What You'll Own

As Performance Marketing Lead, you will own the following functional areas:

1. Daily Paid Media Execution & Campaign Optimization

2. Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok

4. Manage budgets to maximize ROI; scale winning campaigns, pause underperformers

5. Refine audience targeting, keywords, bidding strategies based on performance data

6. Report campaign performance to CEO weekly with clear insights and recommendations

Structured Experimentation & Learning Program

1. Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers

2. Document 100% of experiment results with hypothesis, results, insights, and business impact

3. Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests

4. Systematically scale winning experiments into ongoing campaigns; retire underperforming approaches

Creative Performance & Collaboration

1. Analyze ad performance by creative asset; identify winners and detect creative fatigue

2. Provide data‑driven feedback to Creative Strategist on what's working and what to test next

3. Scale high‑performing creative; test new hooks, messaging, and offers continuously

4. Work with the creative strategist to maintain the pipeline

Funnel Optimization & Cross-Team Collaboration

2. Work with Product/Design on landing page optimization and A/B testing

3. Collaborate with Engineering on registration flow optimization and conversion improvement

4. Provide weekly funnel insights to Product, Engineering, and Sales teams

Analytics, Reporting & Data Integrity

1. Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting

2. Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost‑per‑registration

3. Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights

4. Ensure data integrity and troubleshoot tracking issues across all platforms

Qualifications:

1. 5+ years managing paid digital advertising campaigns at scale

2. Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)

3. Strong hands‑on experience with Google Ads (Search, Display, Shopping, Performance Max)

4. Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta

5. Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics

6. Experience with A/B testing, experimentation, and landing page optimization

7. Strong analytical and quantitative skills; comfortable analyzing data and making evidence‑based decisions

8. Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non‑technical audiences

9. Comfortable working independently in a remote environment with minimal supervision

10. Highly organized, meticulous with documentation, and disciplined about process

What We're Looking For

The ideal candidate:

1. Thinks analytically rather than emotionally

2. Takes ownership of outcomes and learns quickly from both successes and failures

3. Is naturally curious and continuously seeks improvement

4. Communicates clearly with both technical and non‑technical audiences

5. Thrives in a fast‑moving environment where testing and optimization never stop

What Success Looks Like

Within your first six months, you will have:

1. Developed a deep understanding of our customer acquisition funnel

2. Identified the highest‑impact opportunities to improve paid marketing performance

3. Established a consistent cadence of structured experimentation

4. Improved campaign efficiency across multiple advertising channels

5. Built strong working relationships with Creative, Product, Engineering, and Analytics

6. Reduced acquisition costs while increasing marketing‑generated revenue

7. Delivered reporting that helps leadership make better marketing decisions

About Together Light Inc.

Together Light Inc. operates several online businesses serving an international customer base, including Christian Filipina, Filipino Visa, and related travel services. Every month, thousands of prospective customers discover our brands through paid advertising.

We believe exceptional marketing is built through disciplined experimentation, rapid learning, and continuous optimization—not opinions.

We're looking for a hands‑on Performance Marketing Lead who enjoys solving difficult growth problems, improving advertising performance, and using data to make better decisions.

This is an execution‑focused role for someone who loves testing ideas, optimizing campaigns, and continuously improving results.