Remote Performance Marketing Lead (B2B Growth)

Blacksmith Agency LLC; North Carolina; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and the client narrative during meetings. You are the strategic voice and decision-maker for campaigns.

Role requires 3+ years hands-on Google Ads and Meta experience, a proven ROAS/CPA/win story, and strong English communication for US-based clients. Remote work is available internationally.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of improving ROAS, CPA or pipeline numbers.
• Experience managing multiple client accounts in an agency environment.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking and attribution using GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the numbers.

Skills

Paid media management

Client management

English communication

Strategic thinking

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

GA4

Tag Manager

Attribution modeling

Job description

Blacksmith Agency LLC is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and the client narrative during meetings. You are the strategic voice and decision-maker for campaigns.

Role requires 3+ years hands-on Google Ads and Meta experience, a proven ROAS/CPA/win story, and strong English communication for US-based clients. Remote work is available internationally.