Remote Performance Marketing Specialist — B2B Growth & ROAS

Blacksmith Agency LLC; Detroit (MI); Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will drive targeting, budget calls, the roadmap and the narrative when clients ask why, serving as the strategic voice in the room.

You will manage campaigns end-to-end across Google Ads, Meta, LinkedIn and Microsoft Ads, set budgets, test creatives and monitor attribution to tell the client story on calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Job description

Blacksmith Agency LLC is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will drive targeting, budget calls, the roadmap and the narrative when clients ask why, serving as the strategic voice in the room.

You will manage campaigns end-to-end across Google Ads, Meta, LinkedIn and Microsoft Ads, set budgets, test creatives and monitor attribution to tell the client story on calls.