Remote Performance Marketing Lead - B2B Growth

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a portfolio of B2B and growing brands. You will lead targeting, budgeting, roadmap, and the narrative when clients ask for rationale.

You are the strategic voice at the table and make the calls. Responsibilities include managing Google Ads, Meta, LinkedIn, and Microsoft Ads; allocating budgets, bidding, and testing; ensuring trusted attribution with GA4/Tag Manager; presenting 90-day roadmaps and the client story

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS, CPA or pipeline improvements with evidence.
• Agency experience managing multiple clients.

Responsibilities

• Manage paid media across Google, Meta, LinkedIn and Microsoft Ads for client accounts.
• Plan budgets, bidding, targeting, testing, and know when to kill a campaign.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta

Agency experience

Live calls in English

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for a portfolio of B2B and growing brands. You will lead targeting, budgeting, roadmap, and the narrative when clients ask for rationale.

You are the strategic voice at the table and make the calls. Responsibilities include managing Google Ads, Meta, LinkedIn, and Microsoft Ads; allocating budgets, bidding, and testing; ensuring trusted attribution with GA4/Tag Manager; presenting 90-day roadmaps and the client story