Remote Partner Marketing Lead — Demand Gen & GTM

OhioX; United States; Remote; USD 134,000 - 153,000; Full time

Job summary

Hyland is seeking a Lead Partner Marketing Specialist to own the SELL marketing motion, build scalable partner-led demand programs, and drive partner-sourced pipeline across US-based VARs and channel partners. You will collaborate with Partner Sales, PBMs, Field Marketing, and Demand Generation to plan, activate, and optimize campaigns with measurable ROI.

The role emphasizes strategic ownership and hands-on execution, including MDF/BDF investment management and close alignment to Hyland's

Qualifications

• Proven experience in channel or partner marketing, including demand generation strategy and execution across VARs, resellers, distributors, or channel partners.
• Demonstrated ability to develop and execute scalable partner-led marketing programs aligned to global campaigns, vertical priorities, and regional pipeline needs.
• Experience owning MDF/BDF investment strategy, including prioritization, activation requirements, and ROI measurement.
• Strong cross-functional collaboration skills; ability to partner with Sales, Field Marketing, Demand Generation, and Partner Business Managers to drive pipeline outcomes.
• Strong analytical skills; ability to measure and report on partner marketing performance including partner-sourced pipeline, campaign conversion, and marketing ROI.

Responsibilities

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners; develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment.
• Build scalable partner-led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs; translate Hyland campaigns into partner-ready campaigns and campaign-in-a-box programs that partners can activate within their markets.
• Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales; define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations for partner demand programs.
• Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement; partner with Integrated Campaigns & Activation resources to build, launch, measure, and optimize partner campaigns.
• Establish pipeline targets and performance expectations for priority partner programs; measure and report partner marketing performance including partner-sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI; identify successful programs that can be standardized, reused, and scaled across multiple partners and markets.
• Build strong relationships with priority partners and internal stakeholders; regularly assess partner performance and recommend where Hyland should increase, maintain, change, or stop marketing investment; represent Partner Marketing in GTM and pipeline planning discussions.

Skills

Partner marketing

Demand generation

Cross-functional collaboration

Marketing ROI measurement

Pipeline management

Tools

Salesforce

Job description

Hyland is seeking a Lead Partner Marketing Specialist to own the SELL marketing motion, build scalable partner-led demand programs, and drive partner-sourced pipeline across US-based VARs and channel partners. You will collaborate with Partner Sales, PBMs, Field Marketing, and Demand Generation to plan, activate, and optimize campaigns with measurable ROI.

The role emphasizes strategic ownership and hands-on execution, including MDF/BDF investment management and close alignment to Hyland's