Lead Partner Marketing Specialist

Hyland; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Hyland is seeking a Partner Marketing Lead to drive the partner-led demand generation across VARs, resellers, distributors, and channel partners. You will own the SELL marketing motion and work with Partner Sales, PBMs, Field Marketing, Demand Gen, and Sales to create scalable programs that generate net-new demand and partner-sourced pipeline.

The role blends strategic ownership with hands-on execution, defining target audiences, MDF/BDF investments, and ROI, while building strong partner

Qualifications

• Proven experience in channel or partner marketing.
• Experience executing scalable partner-led campaigns.
• Experience owning MDF/BDF investment strategy and ROI measurement.

Responsibilities

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners; develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment
• Build scalable partner‑led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs; translate Hyland campaigns into partner‑ready campaigns and campaign‑in‑a‑box programs that partners can activate within their markets
• Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales; define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations for partner demand programs
• Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement; partner with Integrated Campaigns & Activation resources to build, launch, measure, and optimize partner campaigns
• Establish pipeline targets and performance expectations for priority partner programs; measure and report partner marketing performance including partner‑sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI; identify successful programs that can be standardized, reused, and scaled across multiple partners and markets
• Build strong relationships with priority partners and internal stakeholders; regularly assess partner performance and recommend where Hyland should increase, maintain, change, or stop marketing investment; represent Partner Marketing in GTM and pipeline planning discussions

Skills

Partner marketing

Demand generation

Cross-functional collaboration

Analytics and ROI

Sales collaboration

Tools

Salesforce

Job description

Overview

About the Role

The Partner Marketing Lead is responsible for developing, executing, managing, and measuring Hyland's partner-led demand generation strategy across priority VARs, resellers, distributors, and channel partners. This role owns the SELL marketing motion, partnering closely with Partner Sales, Partner Business Managers (PBMs), Demand Generation, Field Marketing, and Sales to create scalable partner marketing programs that generate net‑new demand, partner‑sourced pipeline, and revenue. The role combines strategic ownership with hands‑on execution and serves as the marketing lead for determining where and how Hyland invests in partner-led demand.

Here's What You'll Do

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners; develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment
• Build scalable partner‑led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs; translate Hyland campaigns into partner‑ready campaigns and campaign‑in‑a‑box programs that partners can activate within their markets
• Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales; define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations for partner demand programs
• Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement; partner with Integrated Campaigns & Activation resources to build, launch, measure, and optimize partner campaigns
• Establish pipeline targets and performance expectations for priority partner programs; measure and report partner marketing performance including partner‑sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI; identify successful programs that can be standardized, reused, and scaled across multiple partners and markets
• Build strong relationships with priority partners and internal stakeholders; regularly assess partner performance and recommend where Hyland should increase, maintain, change, or stop marketing investment; represent Partner Marketing in GTM and pipeline planning discussions

Technology Tools

• Salesforce

Role Essentials

• Proven experience in channel or partner marketing, including demand generation strategy and execution across VARs, resellers, distributors, or channel partners
• Demonstrated ability to develop and execute scalable partner‑led marketing programs aligned to global campaigns, vertical priorities, and regional pipeline needs
• Experience owning MDF/BDF investment strategy, including prioritization, activation requirements, and ROI measurement
• Strong cross‑functional collaboration skills; proven ability to partner with Sales, Field Marketing, Demand Generation, and Partner Business Managers to drive pipeline outcomes
• Strong analytical skills; ability to measure and report on partner marketing performance including partner‑sourced pipeline, campaign conversion, and marketing ROI

What We'd Like to See

• Experience translating corporate campaigns into partner‑ready, campaign‑in‑a‑box programs that partners can activate independently within their markets
• Proven ability to build and maintain strong relationships with priority partners and internal stakeholders across GTM and pipeline planning discussions
• Experience defining target audiences, ICPs, offers, and campaign journeys for partner demand programs
• Demonstrated success identifying, standardizing, and scaling high‑performing programs across multiple partners and markets
• Experience representing Partner Marketing in senior‑level GTM and pipeline planning discussions with cross‑functional stakeholders

  About Hyland

  Hyland is the pioneer of the Content Innovation Cloud delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland. All rights reserved.

  Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

  #HylandLife

  Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry‑leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

  The #HylandLife hashtag encompasses our employee‑centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

  As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

  Equal Opportunity Statement

  Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.