Partner Marketing Lead - Demand Gen & Channel Growth

Hyland; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Hyland is seeking a Partner Marketing Lead to drive the partner-led demand generation across VARs, resellers, distributors, and channel partners. You will own the SELL marketing motion and work with Partner Sales, PBMs, Field Marketing, Demand Gen, and Sales to create scalable programs that generate net-new demand and partner-sourced pipeline.

The role blends strategic ownership with hands-on execution, defining target audiences, MDF/BDF investments, and ROI, while building strong partner

Qualifications

• Proven experience in channel or partner marketing.
• Experience executing scalable partner-led campaigns.
• Experience owning MDF/BDF investment strategy and ROI measurement.

Responsibilities

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners; develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment
• Build scalable partner‑led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs; translate Hyland campaigns into partner‑ready campaigns and campaign‑in‑a‑box programs that partners can activate within their markets
• Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales; define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations for partner demand programs
• Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement; partner with Integrated Campaigns & Activation resources to build, launch, measure, and optimize partner campaigns
• Establish pipeline targets and performance expectations for priority partner programs; measure and report partner marketing performance including partner‑sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI; identify successful programs that can be standardized, reused, and scaled across multiple partners and markets
• Build strong relationships with priority partners and internal stakeholders; regularly assess partner performance and recommend where Hyland should increase, maintain, change, or stop marketing investment; represent Partner Marketing in GTM and pipeline planning discussions

Skills

Partner marketing

Demand generation

Cross-functional collaboration

Analytics and ROI

Sales collaboration

Tools

Salesforce

Job description

Hyland is seeking a Partner Marketing Lead to drive the partner-led demand generation across VARs, resellers, distributors, and channel partners. You will own the SELL marketing motion and work with Partner Sales, PBMs, Field Marketing, Demand Gen, and Sales to create scalable programs that generate net-new demand and partner-sourced pipeline.

The role blends strategic ownership with hands-on execution, defining target audiences, MDF/BDF investments, and ROI, while building strong partner