Lead Partner Marketing Specialist (Fully Remote)

Hyland; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Hyland is seeking a Partner Marketing Lead in the United States to own the SELL partner marketing strategy across priority VARs, resellers, distributors, and channel partners. You will collaborate with sales, field marketing, and demand generation to drive scalable partner-led programs aligned to campaigns and regional needs.

In this role you will manage the annual/quarterly GTM plan, build demand programs, oversee MDF/BDF investments, and measure ROI.

Qualifications

• Experience in channel or partner marketing with demand generation focus.
• Ability to collaborate with sales, field marketing, and demand generation.
• Strong analytics to measure partner marketing ROI.

Responsibilities

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan.
• Develop partner segmentation based on market opportunity and growth potential.
• Build scalable partner-led demand programs aligned to campaigns and regional needs.
• Oversee MDF/BDF investment strategy and performance measurement.

Skills

Partner marketing

Demand generation

Cross-functional collaboration

ROI analytics

Job description

• The Partner Marketing Lead is responsible for developing, executing, and managing Hyland's partner-led demand generation strategy across priority VARs, resellers, distributors, and channel partners.
• This role owns the SELL marketing motion and partners closely with sales and channel teams to create scalable partner marketing programs.

What You'll Do:

• Own the SELL Partner Marketing strategy and annual/quarterly GTM plan, developing partner segmentation based on market opportunity and growth potential.
• Build scalable partner-led demand programs aligned to global campaigns, vertical priorities, and regional pipeline needs.
• Own MDF/BDF investment strategy, including prioritization, expected return, and performance measurement.

What We're Looking For:

• Proven experience in channel or partner marketing with a focus on demand generation and execution.
• Strong cross-functional collaboration skills and the ability to partner with sales, field marketing, and demand generation.
• Strong analytical skills to measure and report on partner marketing performance and ROI.

About Hyland:

• Hyland is the pioneer of the Content Innovation Cloud, delivering enterprise intelligence to organizations worldwide.
• With nearly 4,000 employees, Hyland values diversity, inclusion, and an employee-centric culture.

Hyland

Hyland is the pioneer of the Content Innovation Cloud, delivering enterprise intelligence through solutions that unlock actionable insights and drive automation. With nearly 4,000 employees, Hyland fosters an employee-centric culture focused on career development, wellbeing, and community impact.