Partner Marketing Lead — Demand Gen & GTM Strategy

Hyland Software

United States

Remote

USD 134,000 - 153,000

Full time

4 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Hyland Software is seeking a Lead Partner Marketing Specialist to own the SELL partner marketing motion and drive demand across priority VARs, resellers, distributors, and channel partners. This remote role partners with Partner Sales, PBMs, Demand Generation, Field Marketing, and Sales to create scalable, partner-led programs that generate net-new demand and revenue.

The role focuses on developing joint marketing plans, aligning campaigns to Hyland's global initiatives, and establishing

Qualifications

Proven experience in channel or partner marketing with demand generation.
Ability to develop scalable partner-led programs aligned to global campaigns and regional needs.
Experience owning MDF/BDF investment strategy, prioritization, activation requirements, and ROI measurement.

Responsibilities

Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority partners.
Build scalable partner-led demand programs aligned to global campaigns and regional needs.
Develop joint marketing plans with PBMs, Partner Sales, Field Marketing and Sales; define audiences and campaigns.
Own the MDF/BDF investment strategy and ROI measurement; partner with activation resources to launch campaigns.
Establish pipeline targets and report partner marketing performance, measuring partner-sourced pipeline and ROI.