Remote Partner Marketing Campaigns & Events Lead

Relativity; Bridgeport (CT); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive execution of partner marketing campaigns, programs, and events that strengthen partner engagement and support business growth.

You will manage field marketing activities, content initiatives, webinars, and digital campaigns, coordinating with cross-functional teams to deliver results and insights for continuous improvement.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience working in a partner marketing, channel marketing, alliance marketing, or ecosystem marketing environment.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or marketing programs from planning through execution and measurement.
• Strong project management skills, with the ability to manage multiple programs, stakeholders, deadlines, and competing priorities simultaneously.
• Strong written and verbal communication skills, including experience developing marketing communications, campaign assets, or event-related content.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, partner engagement, communications, event logistics, and post-event follow-up.
• Serve as a key coordinator for partner marketing activities related to major events, helping ensure a positive and consistent experience for participating partners before, during, and after each event.
• Manage internal partner marketing communications, including team updates, deliverables, deadlines, and visibility into priority initiatives.
• Execute campaign-related activities including email marketing, landing page development, content creation, social media promotion, campaign setup, and coordination with Marketing Operations and other supporting teams.
• Coordinate partner marketing content and communications opportunities, including social media promotion, partner announcements, public relations activities, and partner-related web content updates.
• Track and report on campaign and program performance, providing observations, insights, and recommendations to improve future partner marketing initiatives.
• Create monthly and quarterly reports that provide the Partner Marketing team with visibility into campaign, program, and event performance, highlighting key results, trends, and areas for follow-up.
• Collaborate with cross-functional teams including Events, Product Marketing, Segment Marketing, Marketing Operations, Communications, and Sales to ensure successful campaign and program execution.

Skills

Channel Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Tools

Salesforce

Marketing Automation Platforms

Webinar Platforms

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive execution of partner marketing campaigns, programs, and events that strengthen partner engagement and support business growth.

You will manage field marketing activities, content initiatives, webinars, and digital campaigns, coordinating with cross-functional teams to deliver results and insights for continuous improvement.